Kevin Goetz, best known as half of the helming duo The Goetz Brothers, has officially begun his solo commercial directing career, picking L.A.-based Traveling Picture Show Company (TPSC) as his launchpad. Goetz had most recently been with Mirror Films where he and Michael Goetz directed under the Goetz Brothers moniker.
LOS ANGELES, January 23, 2013, — Kevin Goetz, best known as half of the helming duo The Goetz Brothers, has officially begun his solo commercial directing career, picking L.A.-based Traveling Picture Show Company (TPSC) as his launchpad. Goetz had most recently been with Mirror Films where he and Michael Goetz directed under the Goetz Brothers moniker.
As part of that directorial team, Kevin Goetz turned out some 250 commercial projects for brands such as Nissan, Honda, Disney, HBO, State Farm, McDonald’s and BMW in both narrative and dialogue-driven formats. The Goetz Brothers had their 2011 spot for the video game franchise Call of Duty shortlisted at the AICP Show. Earlier, the Goetz brothers were part of a directorial trio, Goetz & Goode, with Michael Goode; the threesome’s design and direction garnered a 2001 primetime Emmy nomination for the main title sequence for The Wonderful World of Disney on ABC. The prior year the Goetz & Goode made a major splash by earning an AICP Show honor in the spec category for Mercedes-Benz’s “Dream,” which was placed in the permanent film collection of the Museum of Modern Art in New York.
Goetz said several factors drew him to TPSC. “When I decided to go in a new direction in my career, I looked for a studio that was forward-thinking and dedicated to great work all with a deep support staff,” Goetz said. “I found all that at the Traveling Picture Show Company. EP John Noble’s background, coming from the agency side, was also a large draw. He really has an understanding of the needs and wants of our agency friends.”
Noble’s alluded to agency background includes his tenures as sr. VP, director of production/digital at Element 79 Partners, Chicago, and prior to that as director of production at The Martin Agency, Richmond, Va.
“It’s rare to have a combination of deep experience and fresh perspective,” Noble said. “That’s what we have with Kevin Goetz: a director who has been recognized by the Emmys, at Cannes, by the Museum of Modern Art but is taking a new course in his professional career. His best work is definitely ahead of him.”
While Goetz has embarked on an individual directing career, he continues to team with brother Michael on long-form fare. Recently the brothers wrapped principal photography on the feature filmScenic Route written by Kyle Killen and starring Josh Duhamel and Dan Fogler.